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MKT-101 Exam Introduction & Vce MKT-101 Torrent

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q30-Q35):

NEW QUESTION # 30
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Create and send an apology email that includes a discount for a future purchase to all customers.

Answer: C

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

NEW QUESTION # 31
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email

Answer: C

NEW QUESTION # 32
What are two ways Contact builder can alter the data in Data Extensions

A. Add Single Record
B. Clear Records
C. Extract Data

Answer: A,B

NEW QUESTION # 33
What must be configured in a Marketing Cloud account to use the import wizard?

A. Encrypted FTP
B. File Transfer
C. Enhanced FTP
D. Data Loader

Answer: C

NEW QUESTION # 34
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

A. Transactional Send in Journey Builder
B. File Drop Starting Source in Automation Studio
C. File Drop Entry Source in journey Builder
D. Import Activity in Automation Studio

Answer: B

NEW QUESTION # 35
......

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Tony Stark Tony Stark

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