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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q31-Q36):

NEW QUESTION # 31
Which three options determine when a contact could enter a journey?
Choose 3 answers.

• A. Re-entry by date
• B. Re-entry at any time
• C. Re-entry by attribute
• D. Re-entry only after exiting
• E. No re-entry

Answer: B,D,E

Explanation:
Explanation
Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.

NEW QUESTION # 32
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

• A. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
• B. The majority of NTO's subscriber base is in the United States.
• C. A multiplier is applied to each SMS message based on the destination country
• D. Each email consumes five super messages when sending below a certain threshold.

Answer: C

Explanation:
A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.

NEW QUESTION # 33
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

• A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
• D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer: C

Explanation:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.

NEW QUESTION # 34
Which two statements are correct about Send Logging?
Choose 2answers

• A. Send Log data extensions are archived automatically based on retention settings.
• B. AMP script can be used to pull data from Send Logs for use within emails.
• C. SQL Query Activities can reference Send Logs in combination with system data views.
• D. A business unit can support up to three Send Logs.

Answer: B,C

Explanation:
Regarding Send Logging in Marketing Cloud:
* B. AMPscript can be used to pull data from Send Logs for use within emails: AMPscript can retrieve and display data stored in Send Logs during email sends, allowing for dynamic content based on previous interactions.
* C. SQL Query Activities can reference Send Logs in combination with system data views: SQL Query Activities enable more complex data retrieval and analysis, including combining Send Log data with other system data views for comprehensive reporting and segmentation.
These points underscore the functionality and utility of Send Logs in enabling dynamic content and deeper data analysis within Marketing Cloud.

NEW QUESTION # 35
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

• A. Einstein Send Time Optimization
• B. Einstein Email Recommendations
• C. Audience Builder
• D. Content Builder

Answer: B

Explanation:
Explanation
Einstein Email Recommendations is a product that enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content. This product uses predictive intelligence to recommend products or content based on each customer's preferences and actions. The other products do not have this capability.

NEW QUESTION # 36
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